MEMORY CHIP MARKET 2026: A PRICE “EARTHQUAKE” AND SUSTAINABLE SUPPLY SOLUTIONS FROM SUNRICH

Entering 2026, the global semiconductor industry is facing an unprecedented supply crisis. The explosive growth of Artificial Intelligence (AI) and hyperscale data centers has “drained” the production capacity of major fabs, pushing the prices of core components such as SSDs, RAM, and memory ICs to new record highs.

1. Market Overview: Demand Far Exceeds Supply

According to the latest reports from TrendForce and IDC in early 2026, the market has entered a “super upcycle”:

• DRAM (DDR4/DDR5): Leading manufacturers such as Samsung and SK Hynix have shifted most of their production lines to high-bandwidth memory (HBM) for AI applications. As a result, DDR4 and DDR5 output has dropped sharply. DRAM contract prices are expected to surge by 55–60% in Q1 2026 alone.

• NAND Flash & SSD: A year-long “sold-out” situation is forecast for 2026. NAND prices have doubled year-on-year. PC OEMs are even considering reducing SSD capacities in new models to cope with soaring component costs.

• The DDR4 Paradox: Although DDR4 is an older standard, rapid production cuts to make way for newer technologies have led to severe shortages and strong price volatility, creating major challenges for businesses still operating legacy systems.

2. Major Challenges for Vietnamese Enterprises

Amid rising prices and supply chain disruption risks, electronics manufacturers and assemblers in Vietnam are facing:

• Lead times extending for several months.

• Daily price fluctuations, making cost planning extremely difficult.

• Increased risk of counterfeit, low-quality, or unclear-origin products during shortages.

3. Sunrich Co., Ltd. – A Strategic Supply Partner in the AI Era

Understanding these challenges, Sunrich Co., Ltd. is proud to serve as a trusted bridge, helping businesses weather the component shortage with optimized supply solutions.

Why choose Sunrich during this crisis?

• Leveraging a global partner network across Taiwan, China, and European–American markets, Sunrich supplies memory ICs, DDR4/DDR5 RAM, and SSDs (both enterprise-grade and consumer-grade).

• Competitive pricing: Thanks to strong market forecasting capabilities and long-term supply contracts, we help customers optimize costs even in highly volatile market conditions.

• In-depth technical solutions: Beyond product supply, Sunrich’s experienced engineering team provides consultation on alternative parts or system upgrade solutions aligned with real-world supply conditions.

• Proven credibility: Founded in 2001 and present in Vietnam since 2023, Sunrich has been accompanying major enterprises in fields such as IPC (Industrial PCs), IoT, Server/Storage, and telecommunications equipment.

4. Sunrich’s Core Product Portfolio

• Memory components: DDR4/DDR5 RAM and SSDs (enterprise-grade and consumer-grade).

• NAND Flash memory: Solutions for embedded storage and embedded systems.

• Semiconductor ICs: Power management ICs, signal processing ICs from leading global brands.

Don’t let component shortages slow down your business growth.
Contact Sunrich Co., Ltd. today to receive the latest quotations and professional consultation on a safe and sustainable supply roadmap for 2026.

Contact Information:

• Address: Room 1001, 10th Floor, Trinity Tower, 145 Ho Me Tri Street, Dai Mo Ward, Hanoi City, Vietnam

• Phone: +84 24 3353 5899 | +84 24 3353 5168

• Email: sales@sunrich-vn.com

• Website: sunrich-vn.com

Sunrich – Creating Value, Connecting the Future!